In today's increasingly collaborative marketplace, innovation is moving at the speed of talk. Your information absolutely must be social.
Interest spans are distracted. Your information must be able to speak immediately and engage persistently.
Visual media speaks a thousand words a second. Your information must engage visuals that pack a punch in the right spot.
It's not what you know, it's who knows you know it. Your information must be networked using every appropriate avenue available.
Everything is responsive now. Your information technology must be able to glide seamlessly from one device/medium to another and back.
Your greatest idea became common the moment you expressed it. It takes hard work to keep an idea fresh.