In today's increasingly collaborative marketplace, innovation is moving at the speed of talk. Your presence must be social.
Interest spans are distracted. Your presence must be able to speak immediately and engage persistently.
Visual media speaks a thousand words a second. Your presence must engage visuals that pack a punch in the right spot.
It's not what you know, it's who knows you know it. Your presence must be networked using every appropriate avenue available.
Everything is responsive now. Your presence must be able to glide seamlessly from one device/medium to another and back.
Your greatest idea became common the moment you expressed it. It takes hard work to keep an idea fresh.